Who We Are

GO = Ghini + Olsen

We’ve worked together for almost 30 years and can complete each other’s sentences, but no one ever gets us confused. Alessandra is a source of creative ideas, perspectives, and approaches to problem-solving. Sara keeps us focused by prioritizing the areas that will create the highest impact for our clients. And Paul, our third partner, brings both creativity and rigor to every project. We’re heavy on experience, never shy with our points of view, and convinced that joy and work can live in the same sentence.

Alessandra Ghini

Sara Olsen

Paul Miltenberger

Our values keep us grounded in doing our best work, delivering the most value, and making sure the experience feels satisfying for everyone involved.

Curiosity. We ask a lot of questions (even some taboo ones) to uncover hidden gems and obstacles.

Collaboration. We encourage multiple points of view—making work more interesting and outcomes better.

Impact. We’re not satisfied until we see the impact our work has on the leaders and organizations we work with.

Fun. We’re serious about this one. We want our work to deliver a charge to our clients and their organization alike.

GO Strategy Partners quickly became invaluable to Vans' brand progress overall, and to me as a leader. They were my confidantes in working through strategy, assessing brand extensibility, and helped me lead through change in ways I had not seen prior agencies function. The result of our partnership? A seminal body of work Van’s is still using years later. What did I get? Phenomenal output and the best agency relationship I’ve had in my career.

– Fara Howard, former CMO, Vans